2017 Impact Symposium

From High Tops to Pumps:
The Evolution of Women in Sport Business

Friday, Nov. 3

Kenan-Flagler Business School • McColl 3250

From High Tops to Pumps: The Evolution of Women in Sport Business — The fall conference will analyze the state of women in the college and professional sport industry.

Topics include leadership of female head coaches, innovative marketing and financial strategies, brain trauma considerations, game operations and logistics, athlete management, and employment practices.

Register Now!

Limited seating.

Open to the public – $25

Free for all UNC system students, staff, and faculty.

Media must register by sending an email to Dr. Deborah Stroman – dstro@unc.edu


12:00 pm–12:30 pm Registration Open
12:30–12:40 pm Welcome, Acknowledgments and The Numbers
Dr. Deborah Stroman
12:40–1:40 pm Dialogue with the Directors
Dr. Deborah Stroman, Kim Record and Ingrid Wicker-McCree
1:45–2:30 pm Research I:
Gender Matters & Head Coaching Success
Lindsay Darvin
2:30–2:45 pm Break
2:45–3:40 pm Panel I:
Promotion and Profits: Money & Marketing in Sport Business
Lauren Brownlow, Thayer Lavielle, Theresa Power, and Amy Yakola
3:40–4:30 pm Research II:
Safety in Sports: Economic Impact of Head Trauma in Female Athletes
Dr. Donna Duffy
4:30–5:20 pm Panel II:
Leadership Lessons: Execution and Energy
Lauren Brownlow, Cathy Andruzzi and Laila Brock
5:20–5:30 pm Wrap-Up
Dr. Deborah Stroman
5:45–7:00 pm Reception
Kenan Institute (Kenan-Flagler Business School) – 3rd Floor Reading Room


Cathy Andruzzi, Professor, Rutgers University
Laila Brock, CMP, Sr. Director, College Football Playoff
Lauren Brownlow, Media Personality, WRAL Radio
Lindsey Darvin, PhD Candidate, University of Florida
Donna Duffy, PhD, Professor, UNC-Greensboro
Thayer Lavielle, Sr.Vice President, Wasserman
Ingrid Wicker McCree, Athletic Director, North Carolina Central University
Kim Record, Athletic Director, UNC-Greensboro
Amy Yakola, Chief of External Affairs, Atlantic Coast Conference
Theresa Power, Director of Group Sales, NBA Charlotte Hornets

Center of Sport Business

Our commitment is the enthusiastic embrace of entrepreneurship teaching, scholarship, strategic planning, innovation, and economic development in the sport industry.