Sport is a major industry that has truly captivated our society. The commercialization and marketing of the sport industry has increased its touch on virtually every aspect of the economy. It is critical to examine sport not only because of its economic impact but because the industry is omnipresent, media coverage has increased dramatically, and many sport stars are role models who influence our youth. Kenan Institute Sport seeks to support and create solutions to BIG challenges in the sport industry. We desire better leadership, better fan experiences, and better technologies.