From High Tops to Pumps: The Evolution of Women in Sport Business

Analyzing the state of women in the sport industry. Read More
Center of Sport Business Sport Court 2016 Winners

2016 Sport Court

Winners of the 2016 Carolina Sport Court – Cool Soles (1st place) – Jeff Battle, Chris Donaldson, and Kalil Duncan! Read More
Center of Sport Business Student Engagement

Teamwork Makes the Dream Work

Deborah Stroman connects students and professionals to better the business of basketball. Read More
Impact Symposium

Impact Symposium

UNC symposium informs athletes on how to build wealth and share it. Read More
Business of Sport with Deborah Stroman

Stroman Discusses Business of Sport

Stroman discussed the social and economic impact of the sports industry at UNC's Tar Heel Tailgate Talk. Read More


Key Events


Sport is a major industry that has truly captivated our society. The commercialization and marketing of the sport industry has increased its touch on virtually every aspect of the economy. It is critical to examine sport not only because of its economic impact but because the industry is omnipresent, media coverage has increased dramatically, and many sport stars are role models who influence our youth. The Center of Sport Business seeks to support and create solutions to BIG challenges in the sport industry. We desire better leadership, better fan experiences, and better technologies.

Our work is focused in three specific areas in the vast multi-billion dollar sport industry: Analytics

Center of Sport Business

Our commitment is the enthusiastic embrace of entrepreneurship teaching, scholarship, strategic planning, innovation, and economic development in the sport industry.